Redpoint Brewing Company


UX Design, Visual Design and Artwork

The Project

Redpoint Brewing Company produces American style, hand-crafted beer that's brewed locally in Taiwan. Their flagship beer, the Tai P.A. celebrates the fusion of American and Asian ingredients - brewed with Cascade hops and bittered with Sorachi Ace.

I was responsible for developing the brand identity. A challenge since the client's requirements were to represent the 'redpoint' definition of free-climbing a route while conveying a modern, Asian aesthetic. After nailing the concept on the first run, we applied the identity to their product packaging and provided various print and digital marketing materials.

Redpoint Brewing Co. Redpoint Brewing Co. Redpoint Brewing Co.